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April 30th, 2018

The hazy world of cannabis brand names

My latest dream name assignment would be developing brand names for cannabis. And the cannabis industry has a naming problem now that it’s legit. As a subculture, it was common…

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April 16th, 2018

What your brand name says about you

Every name communicates something about you, your company, or product. For the past five years, tens of thousands of BabyNameWizard.com have rated the names in the ‘Namipedia’ database on how…

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March 10th, 2018

How does your brand taste?

I have synesthesia, a wonderful neurological quirk that, in my case, allows me to taste colors. I physically experience the taste of colors, salivating over hues and tones. It’s not in…

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February 23rd, 2018

The power of a flying start

I’m a fan of the America’s Cup yacht race. Each head-to-head competition begins long before the sleek crafts cross the starting line to begin the actual race. Skippers and crews…

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