About Flying Start

A passion for that perfect name

To get your new brand, product, or service off the ground, where else to turn but a company named Flying Start? We have a proven track record of over 35-plus years. A breadth and depth of naming expertise. A top-drawer national client roster. Oh, and a host of remarkable names – those say more about us than we ever could.


Robin Ayres: Serious word nerd

Robin’s love affair with words can be seen in her office: Hundreds of books on language share wall space with an amazing collection of antique letters, originally from marquees and gas station signs.

With a B.F.A. from West Texas A&M University followed by many successes as a namer herself, Robin took over leadership duties in 1996. Since then, she has overseen Flying Start’s rise, while still finding time to see three sons through childhood and off to college.