Every name communicates something about you, your company, or product.
For the past five years, tens of thousands of BabyNameWizard.com have rated the names in the ‘Namipedia’ database on how smart, sexy, creative, sophisticated and friendly they sound. For the year 2015, parent company CafeMom announced these results:
• Sexiest Names — Boy: Alessandro, Girl: Scarlett
• Smartest Names — Boy: Atticus, Girl: Katharine
• Friendliest Names — Boy: Kelly, Girl: Rylee
• Most Sophisticated Names — Boy: Kingsley, Girl: Katharine
• Most Creative Names — Boy: Lennon, Girl: Alora
Just as we make assumptions and associations — good and bad —based on a person’s name, we make assumptions and associations — good and bad — based on a company or product name.
A product name can connote usefulness, cleanliness, price-point, gender-target, lasts forever, trendy or fun-to-use. A company name can connote expertise, up-to-date or behind-the-times, organization size, range-of-offering, problems-we-solve, or even easy-to-work-with.
We make assumptions and associations – good and bad – based on a company or product name.
Give us a call and we can talk about what your current name says about you and the potential for what a new name could be saying instead.