I’m a fan of the America’s Cup yacht race. Each head-to-head competition begins long before the sleek crafts cross the starting line to begin the actual race. Skippers and crews battle to get their high-tech catamarans into the best position at the starting line based on the efficient use of human power and wind, competitor’s position, and forward thinking about the race ahead.
It’s not just about speed. It’s about strategy and hard work. A properly timed and executed flying start is the key to winning the race. And the trailing competitor has to battle twice as hard for the entire race to try to make up the difference.
A great name gives your company or product a flying start — a great beginning that gives you an advantage over your competitors. We create names and verbal identities based on strategic planning and name development, rigorous attention to details and the competitive environment, and expertise based on years of experience.
A great name gives your company or product a flying start – a great beginning that gives you an advantage over your competitors.
All the things you need to give you an advantage over your competition.