Stand apart from every other casino
Authentic and modern — no kitschy theme
Inspirational to a global audience
The latest and greatest Las Vegas resort from MGM Resorts International would be something different: Instead of appropriating the culture of another place, it would create its own sophisticated vibe. Its name needed to be celebratory and inspirational, as well as unique — no other resort, hotel, or restaurant could have used the name.
Borrowed from the universal language of opera, the name we created, Aria, was nonetheless distinctive — standing apart from all other resorts and casinos. An aria represents the most moving solo, the moment when spirits soar. Even an international audience could appreciate the name’s layers of meaning, thanks to its Italian roots common to many languages.
