Is This Science or Art? Yes.


We believe a good name uses the best of consumer research, marketing strategy, cultural references, linguistics and morphemes, and computer programs. It also uses what's been programmed into our minds by symphonies, babies, colors, puppies, term papers, business plans, new cars, mortgage payments, trips to Aunt Beth's, apple trees, fish, campfires, love letters, hate mail, and, sometimes, lust.

Our method, refined over the past 25 years, provides multiple naming options without leaving you to sort through a computer-generated list of 5,000 coined words. We evaluate and recommend instead of picking your name for you and trying to cram it down your throat. We'll judge, to a point. We'll narrow down, to a point. Then we'll listen and guide. With you. And that's the important point.


Flying Start
7007 Twin Hills, Suite 200
Dallas, TX 75231
(214) 987-6500