Is This Science or Art? Yes.

How we think

We develop names that appeal to the eye as well as the ear. Our close interaction with our strategic partner RBMM — one of America's preeminent creative and branding firms — gives us a unique awareness of the visual potential of a name. Are there repetitive letter shapes that create rhythm and movement? Are the beginning and ending letterforms balanced to create a unified visual? Are there multiple round letterforms that can communicate openness and friendliness? Why should this matter to you? Because a word plus a picture is three times more memorable than a word alone.

Flying Start
7007 Twin Hills, Suite 200
Dallas, TX 75231
(214) 987-6500