- GoPhone: Originally developed for McCaw Cellular for an early mobile phone, this name is now used for Cingular's prepaid cellular plan.
- KeySource: This outsourcing alliance from EDS and Cisco Systems is the solution
for mid-sized businesses.
- Em3: Concerta chose this name for its workers' comp portal, empowering
employers and employees.
- Guest Touch: We gave this title to the on-demand movie service from SpectraVision.
- Laureate: This crowning name identifies computer programming and network solutions
for academia.
- Viator: This dictionary word meaning "traveler" worked well to identify the
telecom transmission product family of DSC Communications.