You Can't Do This Stuff on the Fly.


How we think


Making sure your company or product hits the ground running involves a successful, methodical naming process. One that is smart, collaborative, and prudent with your time and budget. It's a process designed to build conviction.

  • Step One: Defining the strategy
  • Step Two: Initial name generation
  • Step Three: Weeding, engineering, screening, and finessing
  • Step Four: Shortlist review
  • Step Five: Presentation and collaboration
  • Step Six: Trademark counsel review
  • Step Seven: Evaluation and selection
  • Step Eight: Launch and implementation

Each step involves input and response from you. Sure, we do the heavy lifting during each of the steps. But we're not off on our own while you wait in the dark. Our process is successful because our process is collaborative.


Flying Start
7007 Twin Hills, Suite 200
Dallas, TX 75231
(214) 987-6500